Will Noddings

Investment Team

Will invests across categories with a focus on genuinely novel products that customers quickly find they can't live without. He looks to be a thoughtful sounding board to founders at every point in the company's journey by building a deep understanding of the business and unequivocally staying in the founder's corner.

The businesses I admire most have very little in common except for one shared belief: each one was obsessed with its customers from the outset. Even as he returned to a nearly bankrupt Apple, Steve Jobs told a WWDC audience to "start with the customer experience and work backwards to the technology." Generational companies as diverse as Apple, Costco, and AWS all followed this order of operations. Each obsessed over customers first and built wonderful products into economic advantages that have compounded for years. The founders I want to spend my career backing are doing the same thing, turning today's explosive customer pull into a business that will last decades.

Prior to CapitalG, I was at Qatalyst Partners in San Francisco advising technology businesses on sell-side M&A, which meant working with leadership through the single most transformative event in their company's life. Those experiences taught me two important things: how to fight for a founder's company through high-stakes moments, and what drives value for the best businesses in technology. I strive to bring both lessons to every company I partner with.