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Alex Nichols

General Partner

Alex partners with outrageously ambitious founders who see how a technology shift can reorganize a market. He looks for teams that translate deep insight into a step-function product that, once seen, makes the future feel inevitable. He works hard to earn the right to be each founder’s most trusted partner.

Alex Nichols

New technologies contain the potential energy to reshape entire industries. Harnessing it takes rare founders who see what a technology makes possible and translate that possibility into a product that permanently raises the baseline for its industry.

I look for founders who have earned an insight others have overlooked. They think from first principles, learn and act with unusual speed, are obsessed with craftsmanship, and know their business down to the smallest detail without losing sight of the future they intend to build. Their ambition borders on irrational.

I am especially drawn to companies that get better as they grow: each customer, transaction, or cycle of learning makes the product more useful and the business stronger.

My dad started several businesses while I was growing up. Watching him gave me an early view of the highs, lows, pressure, and sheer force of will it takes to build something new and a deep respect for the people willing to do it. That experience shapes how I work with founders: do the homework, be direct and reliable, and care deeply about both the company and the person building it.

I have the privilege of working with and learning from the exceptional teams at Stripe, Waymo, Whatnot, Base Power, Duolingo, Tebi, and Odoo.

I live in San Francisco with my wife and our oversized dog. Outside of work, I’m usually cycling up a hill or skiing down one, cooking something, reading history, or playing jazz and blues piano with more enthusiasm than skill.

LinkedIn
Two smiling men in jackets pose in front of a chalkboard mural of the New York City skyline.
Laela Sturdy, Alex Nichols and Whatnot founders pose closely together indoors under hanging string lights in a tented event space.
Alex Nichols and Odoo founder stand side by side in front of an Odoo logo mounted on a white brick wall.

Investments

Recent Insights

  • CapitalG invests in Duna, a fintech transforming how businesses verify their identity.

    Duna: The Business Identity Network

  • 3D objects including a green backpack, baby onesie, pet bowl, open book, and guitar amplifier on a yellow background.

    Tripling Down On Whatnot: Taking Live Commerce Mainstream

  • Justin Lopas, Co-founder and COO, and Zach Dell, Co-founder and CEO, of Base Power pose together in a workshop filled with tools, pegboards, and organized storage bins.

    Base Power: Scaling the Grid

  • Heavily blurred silhouettes in a dimly lit room illuminated by a warm reddish-orange and yellow glow.

    Tebi: The Operating System for Hospitality & Retail

  • Bright blue background framed with a large hand-drawn turquoise oval loop.

    Odoo: Rebundling Application Software

  • Whatnot co-founders Grant LaFontaine (CEO) and Logan Head (CTO) stand together.

    Doubling Down on Whatnot: Making Online Shopping Fun and Social

  • Whatnot co-founders Grant LaFontaine (CEO) and Logan Head (CTO) with a large Pikachu figurine and collectible shelves in the background. CapitalG is thrilled to triple down on Whatnot, co-leading its Series F. Whatnot has become the clear leader in live commerce across the US, the UK and Europe.

    Whatnot: Ecommerce + Entertainment and Social

  • Duolingo executives and team celebrate ringing the Nasdaq bell in front of a large green Duolingo logo backdrop. Huge congratulations to Luis, Severin and the entire Duolingo team on becoming a publicly traded company on the Nasdaq.

    Duolingo: From Early Monetization to IPO and Beyond

  • Large red UiPath banner hanging over the New York Stock Exchange building facade flanked by American flags. CapitalG congratulates Daniel and the entire UiPath team on becoming a publicly traded company on the NYSE.

    UiPath: Accelerating Human Achievement

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