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Whatnot

We're no longer asking if it will catch on. Whatnot is proving that live shopping is retail's new normal.

Grant LaFontaine, Co-founder and CEO

Whatnot co-founders Grant LaFontaine (CEO) and Logan Head (CTO). CapitalG first invested in Whatnot in 2021 (Series C).
Whatnot co-founders Grant LaFontaine (CEO) and Logan Head (CTO).

Whatnot is a livestream-first, community-driven marketplace where collectors and enthusiasts can discover and purchase things they’re passionate about. Whatnot delivers buyers a fun and immersive discovery experience along with a safe transaction experience.

On Whatnot, sellers can drive high monetization through the ability to connect with incremental customers and engage with them in a personal, recurring way to build communities.

Keep Reading

  • Photo of Whatnot's Grant LaFontaine at Fortune Brainstorm Tech 2026.

    In AI-obsessed Silicon Valley, live commerce platform Whatnot just notched a new funding round valuing it at $20 billion

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    Tripling Down On Whatnot: Taking Live Commerce Mainstream

  • Whatnot co-founders Grant LaFontaine (CEO) and Logan Head (CTO) stand together.

    Doubling Down on Whatnot: Making Online Shopping Fun and Social

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