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Gusto

There are no shortcuts. The key to building a great business is trying to solve a problem that you care about, and doing it in a way you are proud of.

Josh Reeves, Co-Founder and CEO

Co-founders Tomer London (CPO), Josh Reeves (CEO) and Edward Kim (CTO) of Gusto. CapitalG first invested in Gusto in 2015 (Series B).
Co-founders Tomer London (CPO), Josh Reeves (CEO) and Edward Kim (CTO) of Gusto.

Gusto is on a mission to build a world where work empowers a better life. Gusto reimagines payroll, benefits, HR, and personal finance by streamlining and simplifying the most complicated, impersonal business tasks and making them delightful.

Gusto is a modern, online people platform that provides small businesses with everything they need to take care of their teams—from payroll, benefits, and insurance solutions to onboarding and financial health tools.

Josh Reeves, Edward Kim, and Tomer London founded Gusto to serve small businesses and enable their success with people at the core. Since its launch in 2012, Gusto has processed tens of billions of dollars in payroll, empowering more than 100,000 small businesses worldwide. It currently employs over 1,300 people in San Francisco, Denver, and New York.

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