The wealth management industry stands at the cusp of a significant transformation: Over the next two decades, $84 trillion in assets will shift from one generation to the next.
As digitally native Millennials and Gen Zers have begun both inheriting and generating their own wealth, they are demanding the ability to manage those funds with modern tech-enabled solutions. Similarly, they expect personalized financial advice and want the ability to diversify their investment vehicles. Younger generations are happy to inherit their grandparents' wealth—but not their grandparents' wealth management solutions.
Financial advisors want to be responsive to their new clients’ needs and are looking for innovative tools and technologies to meet changing business demands. Farther, a leading wealth tech platform and RIA, empowers advisors to navigate the evolving landscape—and build stronger businesses as they usher in the new era of wealth management.
Addressing the Evolving Needs of Advisors
Financial advisors remain core to the future of wealth management: 74% of US retail investors prefer a human advisor vs. robo-advisor. Since consumer trust is foundational to the industry, human-in-the-loop models that combine the human touch with digital capabilities will ultimately prevail. While many solutions offer small, incremental improvements, Farther has taken the most comprehensive approach we’ve seen to addressing the needs of advisors and the clients they serve. Farther's platform provides a centralized and streamlined experience for all aspects of wealth management by allowing advisors to maintain independence while running their businesses using best-in-class technology. By automating tasks, consolidating data, and simplifying workflows, Farther empowers advisors to optimize their time and focus on what truly matters: building strong client relationships and delivering personalized financial advice. The platform's intuitive design and robust features, including multi-custodial access, a user-friendly client portal, and advanced analytics, enable advisors to operate with greater efficiency and scale.
Beyond its technological capabilities, Farther fosters a vibrant community of advisors. The platform facilitates collaboration, knowledge sharing, and peer-to-peer learning, creating a valuable network for advisors to connect and grow. Farther’s decision to build out a vertical tech stack by being a full RIA, combined with their close-knit advisor community, enables them to continually learn from their advisors and accelerate their product development.
The unique combination of cutting-edge technology coupled with a supportive, growth-oriented community has fueled Farther's impressive growth and positioned it as a leader in the wealth tech space. In the past year, their AUM has surged 5x, surpassing $5 billion.
CapitalG Partners with Farther to Shape the Future of Wealth Management
Farther's commitment to delivering a cutting-edge platform and fostering a strong advisor community and growth-driven culture aligns perfectly with CapitalG's investment philosophy. We believe that Farther is well-positioned to lead the multitrillion-dollar transformation of wealth management and shape the future, so advisors can be equipped with the tools and technologies they need to deliver exceptional client service and achieve sustainable business growth.
We are thrilled to co-lead Farther's Series C funding round.
This investment reflects our strong conviction in Farther's vision, its exceptional leadership team, and its potential to redefine the wealth management industry. When we met co-founders Taylor Matthews (CEO) and Brad Genser (CTO), we were immediately impressed by their drive to modernize–and improve–how wealth management operates. Both possess deep financial industry expertise and a disruptive, growth mindset. We are excited to partner with them and the entire Farther team as they empower even more advisors and further build out their world-class wealth management platform for years to come.